Packaging Materials

So many choices to package your product!


Packaging, Bottles, Cans, Labels, Closures, Cartons


As alluded to, packaging appearance plays an important role in one's brewery's success. It is critical to understand the packaging costs, in comparison to other operational costs, as well as the economics of various primary packages and package decorating methods either for major breweries or Craft breweries.

Primary packaging which includes bottles and cans of various types and different closures is discussed.

Finally, the content expert looks into secondary packaging by presenting various options including top load, endload, and wrap, as well as other cluster packagings like boxboard and corrugated cartons, shrink film, and Hi-Cone.

Learning Objectives

  • Describe the relative cost of packaging
  • Explain the general differences in packaging costs
  • Describe how glass bottles are manufactured, and purchasing options
  • Describe 3 different bottle closures
  • Describe 3 different bottle labeling methods
  • Explain the difference between top load and end load cartons
  • Explain the difference between boxboard and corrugated
  • Describe shrink film, Hi-Cone, and other cluster packs

Lecture developed by

Tom Rutledge

Tom started his career in plant operations at Labatt Breweries, where he trained for several years in brewing, packaging, maintenance and quality. He moved to Labatt’s Engineering department as a project manager, and then specialized in product development as a Packaging Development Engineer.

Tom has worked for many years with material suppliers and packaging equipment manufacturers to develop new packages and improve the quality of the existing ones. He holds several patents on packaging and packaging equipment, and even has one in brewing.

Tom was one of the original 4 industry committee members that established the bottle design and technical agreement for the Canadian beer industry standard mold bottle. Tom chaired the technical committee that governed this agreement for many years, and he still helps audit new suppliers of the bottle.

With InterBrew Tom became the Global Technical Services Coordinator for packaging, and then became the North American Manager of Packaging, Cooling & Dispense Equipment Development for InBev. Tom is now retired but consults part time within the exciting world of beer packaging.

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Enroll options

Lecture Duration (Narration)
97 minutes

Online Access to Lecture
10 days from time of purchase

Lecture Level


Lecture Duration
97 minutes

Online Access to Lecture
10 days from time of purchase



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