Faculty and Extended Faculty

Ray Daniels

Ray Daniels

Ray is a veteran brewer and craft beer marketer with expertise in beer evaluation, classic styles and recipe formulation, public relations and event management, as well as overall business management.

He is the author of "Designing Great Beers," co-author of "Brown Ales" and "Smoked Beers" and editor of the Brewers Association’s "Guide to Starting Your Own Brewery," and was a top graduate of the Siebel Institute's original diploma program. He also holds an MBA from Harvard Business School and is the founder and director of the highly recognized Cicerone Certification Program.


322 South Green Street
Suite 100
Chicago, Illinois 60607
United States of America




+1 (312) 255 0705

Ray teaches in the following courses:


Siebel Institute of Technology is approved by the Division of Private Business and Vocational Schools of the Illinois Board of Higher Education.

For further information, please visit the official IBHE website at http://ibhe.org/

Studying at Siebel

Download our Academic Catalog for more information on how the educational offerings of the Siebel Institute of Technology can kick-start or improve your brewing career!

Academic Catalog